I began my design career as an athlete and a user of the products I designed. My experience in the snow covered mountains, on my bike and in the outdoors taught me the value of keeping the consumer at the center of everything I create. I ride, I camp, I play, I design.
I am an Apparel Designer, with a B.A. in Art and an M.B.A. - this duality has taught me how to specialize in creating products with purpose, authenticity and the ability to appeal to the buying audience.
My designs are informed by a well-used passport, a love of creating for the sports I do and the pure enjoyment of friends, family, good food and wine.