Shawn Steward

Make Snow Seductive

The Design challenge; meet the fashion and fit needs of the consumer who wants winter warmth and street fashion with a splash of sex-appeal.

My solution was to create a one-of-a-kind textured shell fabric that was waterproof and breathable, with a textural variation that highlighted the consumer and put them in the spotlight.

Not for the shy, this jacket and pant set were a favorite of the younger female athletes who were not afraid to be sexy, feminine, athletic and the center of attention.