Shawn Steward

Custom Classics

Design challenge was to take classic, high volume flannel pieces and create a point of difference. My solution was to design a custom flannel plaid, and build sport specific apparel out of it. Ease of Merchandising was a key factor in this project, each style had multiple display options that linked back to key outerwear franchise pieces. Getting the story, product and unique selling points aligned and delivered to the Go-to-market teams made this program fly off the shelves.

1 of 4 / View all